KAT VON D Painted Love Lipstick HELLBENT

What it is:
A rich, full-color lipstick from tattoo-artist Kat Von D.

What you need to know:
Designed by reality television star Kat Von D especially for Sephora, Painted Love Lipstick takes Kat's signature lip color, a sophisticated red, and expands it into a range of smoldering shades, from crimson to blood red. It comes housed in a deluxe tube with a clear Lucite bottom that shows off the color inside, and the cap is stenciled with silver roses on matte black—inspired by Kat's favorite tattoo.