Wet hair and rinse thoroughly, then apply 12 to 20 pumps (20 to 40 for thicker/longer hair) of Palmer's® Olive Oil Formul®a Co-Wash Cleansing Conditioner to palms and rub together. Apply directly to the scalp in sections and add to a splash of water to emulsify product on scalp. Massage thoroughly into hair, comb through and leave on for the duration of your shower (as long as possible) for maximum conditioning and cleansing. Rinse thoroughly, while continuing to massage hair and scalp. Can also be applied after cleansing as a leave-in conditioner.